Serving over 1.3 million customer employees and over 1,400 global brands and listed companies across a range of different industries, Ascender provides integrated HR and payroll software and outsourced services with platforms developed and maintained in house. Headquartered in Australia, Ascender have 900+ staff across 12 offices throughout APAC who have local payroll and HR knowledge and expertise across 7 languages, providing solutions to 31 country legislations.
Potentia was attracted to Ascender’s strong proprietary software offering, pan-Asian service delivery footprint and the fact it has successfully provided mission-critical services to its blue-chip client base over the last 30 years.
Potentia’s investment thesis is centred around backing Ascender to grow organically (given the large total addressable market it addresses) by investing in its technology and service footprint and adding to Ascender’s client offering through strategic acquisitions
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