Potentia invests in eCommerce platform provider Commerce Vision

Commerce Vision is Australia’s leading provider of B2B and B2C eCommerce platforms for mid-market companies, with a specialisation in wholesale, manufacturing and distribution. Counting clients such as Kincrome, OfficeMax and House, Commerce Vision’s platform enables over $1.5bn of eCommerce transactions every year.

Commerce Vision was founded in Brisbane in 2001 by John Farnea, and over the past 20 years has grown to a team of almost 50 people. Over this time the business has developed a deep understanding of the requirements of B2B eCommerce, and now features market-leading ‘out-of-the-box’ functionality. The Commerce Vision platform enables customers to rapidly and simply establish online channels to transact with their existing customer base, as well as supporting digital marketing channels to expand their reach both in Australia and overseas.

Potentia was attracted to Commerce Vision’s high quality team and product which has helped the company to establish and maintain long duration customer relationships, some of which stretch up to twenty years. Potentia believes there is an exciting opportunity to assist the business to ramp-up its sales and marketing effort, along with supporting the ongoing development of the core technology platforms.