Working With Us

Backing visionary businesses and delivering results to our investors, at Potentia we strive to create a consistent experience for everyone who works with us. That experience is one which is:

We seek deep alignment between portfolio companies, Potentia and investors. We believe the best way to achieve this is through direct, transparent communication. As a valued partner, working with us you’ll be central in decision processes.

Focused on Moments That Matter

We understand that there are times when more is needed, and times when less is more. Changing the ownership of a business can be daunting. As partners and stewards of capital, we lean-in for the moments that matter, and stand back when space is what is needed most.


We believe in the liberating power of technology, and we’re passionate about its positive impact in the community. We leverage technology in our business and seek to broaden the way our portfolio companies see the potential for technological innovation to drive growth.

Open and Prepared

We are a proudly data driven organisation, but also recognise that no matter how much diligence we do, decision making involves judgement. We prepare for contingencies and stress-test decisions in a transparent and collaborative manner and never simply assume we’re right.

Meet the Potentia Capital Team

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Andrew Gray

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Andrew has been actively investing in and driving value creation in, software, technology and tech-enabled services businesses for the past two decades. Andrew founded Potentia in 2014 with a vision to build a firm focused solely on the software and technology sector in the ANZ region. Before founding Potentia, he was a Managing Director of Archer Capital, where he led their technology investments, including the highly successful buyout of MYOB along with Tim Reed. Andrew was also formerly a Partner at US technology-focused buyout firm Francisco Partners and co-founder software firm Abilizer Solutions (later sold to BEA/Oracle). Earlier in his career, Andrew was a principal at Genstar Capital based in San Francisco, an investment banker with James D. Wolfenson, and a consultant with McKinsey & Company.

Tim Reed

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Tim joined Potentia as Chair of the Advisory Board in 2016 and then in a full-time capacity in 2020.  Prior to Potentia, Tim spent 20 years in operational management roles in software businesses, including most recently 12 years as the CEO of MYOB, a leading, Australian provider of online tax, accounting and business management solutions to small and medium businesses and accountants in public practice.  Over this time, Tim led the business through two successful periods of private equity ownership, including working with Andrew Gray when MYOB was majority owned by Archer Capital. Tim is also currently the President of the Business Council of Australia.

Michael McNamara

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Michael is a founding member of the Potentia team who has worked closely with Andrew Gray at both Archer Capital and Potentia. Prior to Potentia, Michael was an Investment Manager at Archer Capital and an Associate Director at UBS.

Michael Bryan

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Michael joined the Potentia team in 2020.  Prior to joining Potentia, Michael lead origination at KPMG Corporate Finance in Australia working with SME on accessing growth capital and exit strategies. Michael has also worked at FactSet Technology Systems where he partnered with institutional investors on their data and analytics strategy across Europe, North America and Asia Pacific.

David Bull

Josie Gorter

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Prior to joining Potentia in 2019 Josie was an Investment Associate at Cost2Coast Capital, a global mid-market private equity investor focused on the consumer, retail and healthcare sectors. Before joining Coast2Coast Josie was a Senior Associate at Citi in the General Industrials and Financial Sponsors team.

Lachlan Hughes

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Prior to joining Potentia in 2019 Lachlan was an Investment Manager at NAB Ventures, focused on the global fintech community. Before joining NAB, Lachlan was a Consultant focused on R&D and Innovation at PWC, and worked in venture capital and finance with various firms in New Zealand, Stockholm and Hong Kong.

Andrew Joyce

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Immediately prior to joining Potentia in 2019 Andrew was the Co-Founder of two technology businesses, including a major supplier to Uber throughout the Asia-Pacific region, and a jobs-platform which achieved over 900,000 registered users and won clients including the Australian Government and a range of Australian businesses. Prior to this, Andrew was an Investment Manager at Archer Capital and an Associate Consultant Bain & Company.

Kareene Koh

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Prior to joining Potentia in 2020 Kareene was CEO at a venture-backed start-up called BrickX. Prior to her start-up experience, she was a Partner at Deloitte Digital working with businesses across financial services, telecommunications and other industries to develop digital and business strategy as well as leading technology implementations. Kareene also worked in NAB strategy in both the group and institutional banking divisions.

Staka Kovac

Belinda Mills

Brett Owen

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Brett joined Potentia in 2019 and has over 15 years’ experience in M&A across various sectors. Most recently, Brett was a Vice President at Safanad, a US$2bn mid-market private equity firm based in New York with offices globally.  During this time Brett led a number of investments including a roll-up of US data centres.  Prior to joining Safanad Brett was at Citibank and PWC.

Alex Patton

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Before joining Potentia in 2020 Alex was a Business Analyst at boutique strategy consulting firm, Port Jackson Partners, serving clients through strategy engagements and transactions in energy, FMCG, education and technology. Prior to his work at PJP, Alex completed a PhD in biomedical engineering at UNSW.

Tracy Pitts

Sally Qin

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Prior to joining Potentia in 2020 Sally was a Senior Associate at Citi in the General Industrials and Financial Sponsors team advising clients across consumer, retail, industrial services, technology and private equity. Prior to joining Citi, Sally worked at Deutsche and Rothschild in fixed income global markets and investment banking respectively.

Cheyne Tan

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Cheyne joined the Potentia team in 2019 to assist with the diligence, planning and delivery for post investment action plans. Prior to joining Potentia, Cheyne was Managing Director of the Global Voucher Group (GVG), a subsidiary of GoCo PLC, and Director of Investments and Strategy at GoCo PLC. Prior to this, Cheyne was MD International at Civitas Learning and CEO and Founder of BlikBook Limited.