Working With Us

Backing visionary businesses and delivering results to our investors, at Potentia we strive to create a consistent experience for everyone who works with us. That experience is one which is:

We seek deep alignment between portfolio companies, Potentia and investors. We believe the best way to achieve this is through direct, transparent communication. As a valued partner, working with us you’ll be central in decision processes.

Focused on Moments That Matter

We understand that there are times when more is needed, and times when less is more. Changing the ownership of a business can be daunting. As partners and stewards of capital, we lean-in for the moments that matter, and stand back when space is what is needed most.


We believe in the liberating power of technology, and we’re passionate about its positive impact in the community. We leverage technology in our business and seek to broaden the way our portfolio companies see the potential for technological innovation to drive growth.

Open and Prepared

We are a proudly data driven organisation, but also recognise that no matter how much diligence we do, decision making involves judgement. We prepare for contingencies and stress-test decisions in a transparent and collaborative manner and never simply assume we’re right.

Meet the Potentia Capital Team

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Andrew Gray

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Andrew has been actively investing in and driving value creation in, software, technology and tech-enabled services businesses for the past two decades. Andrew founded Potentia in 2014 with a vision to build a firm focused solely on the software and technology sector in the ANZ region. Before founding Potentia, he was a Managing Director of Archer Capital, where he led their technology investments, including the highly successful buyout of MYOB along with Tim Reed. Andrew was also formerly a Partner at US technology-focused buyout firm Francisco Partners and co-founder software firm Abilizer Solutions (later sold to BEA/Oracle). Earlier in his career, Andrew was a principal at Genstar Capital based in San Francisco, an investment banker with James D. Wolfenson, and a consultant with McKinsey & Company.

Tim Reed

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Tim joined Potentia as Chair of the Advisory Board in 2016 and then in a full-time capacity in 2020.  Prior to Potentia, Tim spent 20 years in operational management roles in software businesses, including most recently 12 years as the CEO of MYOB, a leading, Australian provider of online tax, accounting and business management solutions to small and medium businesses and accountants in public practice.  Over this time, Tim led the business through two successful periods of private equity ownership, including working with Andrew Gray when MYOB was majority owned by Archer Capital. Tim is also currently the President of the Business Council of Australia.

Lachlan Kennedy

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Lachlan joined Potentia in 2021. Prior to Potentia, Lachlan worked for three years at L.E.K. Consulting, most recently as an Associate Consultant. While at L.E.K., Lachlan worked for financial sponsors and corporate clients on commercial due diligence and strategy projects primarily across the technology, industrials, and healthcare sectors.

Josie Gorter

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Prior to joining Potentia in 2019 Josie was an Investment Associate at Cost2Coast Capital, a global mid-market private equity investor focused on the consumer, retail and healthcare sectors. Before joining Coast2Coast Josie was a Senior Associate at Citi in the General Industrials and Financial Sponsors team.

Barry Zuckerman

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Barry joined Potentia in 2023 as its CFO. He has been in the private equity industry since 2001, originally as CFO/COO of CPE Capital (CHAMP Private Equity) till 2019, and then a consultant to some other PE/venture start-up funds. Barry was a member of the International Private Equity & Venture Capital Valuation Board (“IPEV”) from 2008 to 2018.

Lara Ong

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Prior to joining Potentia in 2021, Lara was a Principal at Archer Capital. Ahead of joining Archer, Lara was an Assistant Vice President at Barclays, having worked in Sydney and Hong Kong in the Financial Sponsors and Consumer Retail teams.

Raquel Lemon

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Raquel joined Potentia in 2021 as Operating Partner – Talent. Prior to joining Potentia, Raquel built, led, and scaled Talent Acquisition teams for ANZ, Envato, and MYOB, among others. Raquel combines hands-on recruitment experience with strategic thinking, specialising in high-growth technical businesses and Executive hiring.

Andrew Joyce

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Immediately prior to joining Potentia in 2019 Andrew was the Co-Founder of two technology businesses, including a major supplier to Uber throughout the Asia-Pacific region, and a jobs-platform which achieved over 900,000 registered users and won clients including the Australian Government and a range of Australian businesses. Prior to this, Andrew was an Investment Manager at Archer Capital and an Associate Consultant Bain & Company.

Michael McNamara

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Michael is a founding member of the Potentia team who has worked closely with Andrew Gray at both Archer Capital and Potentia. Prior to Potentia, Michael was an Investment Manager at Archer Capital and an Associate Director at UBS.

Amit Chand

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Amit has over 15 years of experience across investment, operational and consulting roles. Prior to joining Potentia, Amit was part of the private equity investment team at Crescent Capital (Investment Manager), Pemba Capital (Associate Director) and at Aware Super (Portfolio Manager). He held operational roles at a blockchain start up, Unilever and Telecom New Zealand. Amit was also a management consultant at McKinsey & Co.

Michael Bryan

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Michael joined the Potentia team in 2020.  Prior to joining Potentia, Michael lead origination at KPMG Corporate Finance in Australia working with SME on accessing growth capital and exit strategies. Michael has also worked at FactSet Technology Systems where he partnered with institutional investors on their data and analytics strategy across Europe, North America and Asia Pacific.

Maisie Ryall

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Maisie joined Potentia in 2023. Prior to Potentia, Maisie was an investment banking analyst at Macquarie Capital in the Technology, Media, Entertainment and Telecommunications (TMET) team. 

Stacey Kelly

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Stacey joined Potentia Capital in 2020 as its General Counsel. She is admitted as a lawyer in NSW and New York. Stacey commenced her career at Clayton Utz, Sydney before working in London and New York with Withers Worldwide followed by a decade as general counsel in private equity.

Beth Davis

Cheyne Tan

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Cheyne joined Potentia in 2019 and has over 20 years’ experience in Management Consulting, M&A and as CEO of a number of software and digital businesses. Prior to joining Potentia, Cheyne was MD of the Global Voucher Group (GVG), a subsidiary of GoCo plc / Future plc, an LSE listed media conglomerate. In 2010, Cheyne was CEO and Founder of BlikBook, a data analytics and engagement platform in the Higher Education sector. BlikBook was acquired by Civitas Learning in 2015 and Cheyne was appointed MD International at Civitas Learning.

Tracy Pitts

Misha Saul

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Misha joined Potentia in 2022. Prior to Potentia, Misha was an investor at Allegro Funds, a private equity investor focused on transformation opportunities. Before joining Allegro Funds, Misha covered the Consumer & Industrials sectors in investment banking at Rothschild & Co.

Sally Qin

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Prior to joining Potentia in 2020 Sally was a Senior Associate at Citi in the General Industrials and Financial Sponsors team advising clients across consumer, retail, industrial services, technology and private equity. Prior to joining Citi, Sally worked at Deutsche and Rothschild in fixed income global markets and investment banking respectively.

Jack Dillon

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Jack joined Potentia in 2023. Prior to Potentia, Jack worked for Bain & Company for just under 2 years. mostly supporting private equity clients as a Senior Associate Consultant. Before that he worked as a consultant at Oliver Wyman.

Lisa Wang

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Prior to joining Potentia in 2021, Lisa was an Associate at McKinsey & Company, serving clients on strategy and transformation across consumer, telecommunications, healthcare and financial services. Prior to joining McKinsey, Lisa worked in investment banking at Macquarie Capital and J.P. Morgan.

Rebecca Strickland

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Rebecca joined Potentia in 2023 as an Executive Assistant. Rebecca supports two of the partners, the CFO, also looks after the Investment Director, Manager & Associates at Potentia.